Over the last 15 years the mobile phone has become a standard device carried by almost everyone – whether that’s commercially or privately. The difference when it comes to mobile marketing is that almost every other form used relies on the recipient of your message being in a particular place e.g. a computer & a internet connection. SMS Marketing and mobile marketing carries your message directly to your recipient wherever they are and at whatever time you wish them to receive it.
Using SMS to support current and existing forms of marketing i.e. pre-empt a direct mail campaign with an SMS and significantly raise the response rates.